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Amazing Amazon: Optimizing the Customer Experience
One way to achieve online success is to learn from the greats, like Amazon. Most websites on the Internet can be classified into 4 major categories: An informational site strives to educate or...
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Geeky History: The Story Behind UI Symbols
They grace our gadgets and electrical appliances. We see them countless times a day, but most of us never bother to ask where they came from. They are User Interface (UI) symbols and each one has a...
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User Experience in Web Design
Enterprises and organizations often conceptualize the requirements for new websites and applications in a vacuum. A small group of internal stakeholders, usually executives with limited technical...
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The Benefits of User Personas in Software Design
User-centered design is the practice of considering the needs, wants and limitations of a website or software product’s end-user and incorporating those considerations into the product’s design. By...
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Prototyping for Success in the Web Design Process
Once committed to development, website feature and design choices can be costly to modify. Frequent and thorough testing during the planning phase is the key to minimizing post-development revisions....
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To Think or Not To Think: Happy Website Users Prefer Not To
In his book, Don’t Make Me Think Revisited (2014), Steve Krug defines a usable website as one that a person of average web experience (or even below average) can figure out how to use to accomplish...
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